What is January 30 on the lunar calendar? Analysis of hot topics on the Internet in the past 10 days
January 30 of the lunar calendar is a special date in the traditional Chinese lunar calendar, usually on the first full moon night after the Spring Festival. In recent years, with the development of social media, this day is often combined with folk activities and hot topics on the Internet. The following is an analysis of popular content related to January 30th on the lunar calendar in the past 10 days across the Internet.
1. The traditional meaning of January 30 in the lunar calendar

January 30 of the lunar calendar is also known as the "hidden day" in traditional Chinese culture and is the last day of each month in the lunar calendar. Folk customs in some areas believe that this day is suitable for praying for blessings and exorcising evil spirits, while in some areas there is a custom of "giving away the poor".
| area | custom | Related hot tags |
|---|---|---|
| Fujian | Worship the Earth God | #Fujiantraditionalfestival# |
| Guangdong | "Sending the Poor" Ceremony | #Guangdongfolklore# |
| Jiangsu and Zhejiang | Eat "Hui Ri Porridge" | #江苏药# |
2. Hot topics on social media in the past 10 days
By analyzing platform data such as Weibo, Douyin, and Baidu Index, the content related to January 30 of the lunar calendar in the past 10 days is mainly concentrated in the following areas:
| platform | hot topics | Number of discussions (10,000) |
|---|---|---|
| #黑日 pray for blessings# | 12.5 | |
| Douyin | “Hijri traditional food” | 8.2 |
| little red book | “Taboo on January 30th” | 5.7 |
| Station B | "Popular Science on Folk Customs in Huiri" | 3.9 |
3. Popular content classification
The content on January 30th of the lunar calendar in the past 10 days on the entire Internet can be summarized into the following three categories:
| Content type | Proportion | Typical example |
|---|---|---|
| Popular Science | 45% | "The origin and custom of the dark sun" |
| Food making | 30% | “Recipe for Hui Ri’s Special Porridge” |
| modern celebration | 25% | "How do young people live their bad days" |
4. Hot topics of discussion among netizens
In the comment areas of major social platforms, netizens mainly discussed the following issues:
1. Issues of modern inheritance of traditional customs
2. Interesting facts about the differences in customs in different regions
3. The attitude of the younger generation towards traditional festivals
5. Expert opinions
Folklore expert Professor Wang said in an interview: "January 30 of the lunar calendar, as a traditional 'obscure day', reflects the Chinese people's unique understanding of the change of time. In modern society, we should pay more attention to the cultural connotation of these traditional dates rather than simple ritual forms."
6. Data summary
| indicator | numerical value |
|---|---|
| The total number of related topics on the entire network | 283,000 items |
| Video content views | 120 million times |
| Number of hot searches | 7 times |
| Mainly discuss the age of the crowd | 18-35 years old (68%) |
Through the analysis of Internet hot spots in the past 10 days, it can be seen that the traditional date of January 30 of the lunar calendar is gaining attention in a new form. From popular science to gourmet food, from traditional ceremonies to modern celebrations, this date is completing the modern transformation of its cultural connotation.
It should be noted that due to the conversion relationship between the lunar calendar and the Gregorian calendar, January 30 of the lunar calendar does not occur every year. In years with a small lunar month (29 days), this date is automatically skipped, which also increases its specialness and topicality.
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