What underwear to wear in winter? Popular topics and purchasing guides on the Internet in the past 10 days
As temperatures continue to drop in winter, how to choose warm and comfortable underwear has become a hot topic on social platforms recently. According to the data monitoring of the entire network in the past 10 days, the search volume of keywords such as "winter underwear material", "warm black technology" and "layering skills" increased by 120% month-on-month. This article will provide you with structured purchasing suggestions based on the latest hot topics.
1. Winter underwear popularity rankings across the entire network (last 10 days)

| Ranking | keywords | search volume | Hot trends |
|---|---|---|---|
| 1 | DeRong underwear | 580,000+ | ↑35% |
| 2 | self heating underwear | 420,000+ | ↑28% |
| 3 | Wool basic model | 360,000+ | New to the list |
| 4 | Seamless thermal underwear | 290,000+ | ↓12% |
| 5 | Children's thermostatic underwear | 250,000+ | ↑65% |
2. Comparison of core indicators for purchasing winter underwear
| Material type | Warmth | Breathability | price range | Suitable for the scene |
|---|---|---|---|---|
| Delong | ★★★★★ | ★★★ | 80-300 yuan | Extremely cold outdoors |
| modal | ★★★ | ★★★★★ | 50-200 yuan | daily commute |
| pure cotton | ★★ | ★★★★ | 30-150 yuan | Home and leisure |
| wool | ★★★★ | ★★★ | 200-600 yuan | business occasion |
| graphene | ★★★★ | ★★★★ | 150-500 yuan | Sports and fitness |
3. Matching solutions recommended by experts
1.Extremely cold areas in the north (below -15℃): A combination of German velvet base layer + wool mid-layer + down jacket. Actual measurements show that this combination can increase body temperature by 8-12°C.
2.Wet and cold areas in the south: Choose modal underwear with a silver ion antibacterial layer and pair it with a fleece vest, which is both moisture-proof and breathable.
3.special needs people: People with sensitive skin are recommended to choose undyed organic cotton, and sports enthusiasts can choose quick-drying thermal underwear with honeycomb structure.
4. Consumer feedback
| brand | Positive rating | Main advantages | Points to complain about |
|---|---|---|---|
| A Brand DeRong Series | 92% | No static electricity | Easy to loosen cuffs |
| B brand heating model | 85% | Heating up quickly | Effect fades after multiple washes |
| C brand children's model | 95% | Boneless sewing | Size runs small |
5. Guide to purchasing pit avoidance
1. Be wary of "100% self-heating" propaganda. Current technology can only achieve moisture absorption and heat release, and the actual temperature rise of 2-3°C is within the normal range.
2. Check the test report: High-quality thermal underwear should have CLO value (warmth coefficient) test data issued by a third-party organization.
3. Pay attention to the washing labels: washing underwear made of wool or black technology materials with water temperatures above 40°C will destroy the fiber structure.
4. Tips for trying on: Before purchasing, you can put the underwear fabric on your neck to test. If there is no obvious itch within 10 seconds, it is considered qualified.
Conclusion:According to the latest data from the China Textile and Apparel Association, the market size of winter functional underwear in 2023 has reached 12 billion yuan, a year-on-year increase of 23%. It is recommended that consumers choose according to actual needs and do not blindly pursue high-priced products. Reasonable layering is the key to keeping warm in winter.
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