How to make wholesale toys: Hot Topics and Practical Guide to the Whole Network
In the past 10 days, the toy wholesale industry has become a hot topic due to factors such as the start of the school season and the preparation of festivals. This article combines hot data across the network and provides you with structured guides from the dimensions of market trends, operation steps, cost analysis, etc.
1. Recent popular toy wholesale topics (next 10 days)
| Ranking | Hot Topics | Search volume peak | Related Products |
|---|---|---|---|
| 1 | School season stationery toy gift box | 185,000 per day | Blind box pen, pressure relief toys |
| 2 | Domestic building block wholesale channel | 92,000/day | Assembly model, STEM teaching aids |
| 3 | Short video toys | 78,000/day | Glowing balloons, magnetic mud |
2. Analysis of the entire process of toy wholesale
1. Market research (key steps)
• Monitor transaction data in the past 30 days through platforms such as 1688, Yiwugou, etc.
• Follow TikTok#Toy Toy Topic Views (currently more than 6.2 billion times)
• Contact 3-5 suppliers to request sample quotations
| Category | Wholesale price range | Gross profit margin | Purchase cycle |
|---|---|---|---|
| Plastic toys | 2-15 yuan per piece | 40-60% | 7-15 days |
| Electronic toys | 8-50 yuan per piece | 35-50% | 10-20 days |
2. Channel selection (core resources)
•Offline channels:Yiwu International Trade City (average daily visitors exceed 200,000), Guangzhou Yide Road
•Online channels:1688 Toys category TOP100 stores (factory qualifications are required)
•Emerging channels:Pinduoduo's "New Brand Plan" (provides traffic support)
3. Logistics cost control
| Transportation method | Unit price (yuan/kg) | Applicable scenarios |
|---|---|---|
| express delivery | 3-8 | Sample delivery |
| Dedicated line logistics | 0-1.5 | Bulk purchase |
3. Risk Avoidance Guide
1.Quality inspection focus:Check CCC certification (6 categories required for children's strollers, electric toys, etc.)
2.Inventory Management:It is recommended that the first purchase shall not exceed 30% of the estimated sales
3.Key points of the contract:Clear return and exchange terms (industry standard is 7-15 days)
4. Recommended potential categories in 2023
| Category | Growth | Key Audiences |
|---|---|---|
| Programming robot | +210% | Children aged 6-12 |
| Intangible cultural heritage handmade toys | +180% | Educational Institutions |
5. Recommended practical tools
•Product selection tools:Zen Mama (analyzing Douyin stocking data)
•Purchase and sales system:Qinsi Business Pass (Free Basic Edition)
•Logistics price comparison:Huolala Enterprise Edition (saves 15% shipping fee)
Through the above structured data and practical suggestions, new toy wholesale experts can quickly grasp the key points of the industry. It is recommended to focus on the trend of short video platforms to sell goods, and at the same time establish at least 3 backup suppliers to cope with sudden demand.
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