How to change the name of Taobao store? 10 days of hot topics and how-to guides
Recently, Taobao store name change has become one of the hot topics among merchants. The following is an analysis of hot topics and hot content on the entire network in the past 10 days (as of November 2023). Combined with the specific steps for renaming a Taobao store, we provide you with a structured guide.
1. Inventory of hot topics in the past 10 days
| Ranking | hot topics | heat index | Related content |
|---|---|---|---|
| 1 | Double 12 warm-up activities | 92,000 | Merchant preparation and traffic strategy |
| 2 | Store name change rules update | 68,000 | Taobao’s new rules and naming restrictions |
| 3 | A new way to bring goods through live streaming | 55,000 | Virtual anchor, scene-based live broadcast |
2. The entire process of renaming a Taobao store
1. Conditions and restrictions on name change
| Project | Specific requirements |
|---|---|
| Frequency of name changes | Up to 3 times per year |
| word limit | 2-20 Chinese characters |
| Prohibited content | Prohibited words, special symbols, official banned words |
2. Detailed explanation of operating steps
(1) Log in to the seller center → click [Store Management] → select [Basic Store Settings]
(2) Click the edit icon (✏️) in the store name column → enter a new name
(3) The system automatically verifies the legality of the name → click Confirm and Save after passing
| FAQ | solution |
|---|---|
| Prompt "Duplicate name" | Add regional/characteristic word recombination |
| Cannot be found after modification | Wait 1-3 days for system update |
3. Things to note when changing your name
1.brand consistency: It is recommended to retain core keywords to avoid the loss of old customers
2.Traffic impact: After changing the name, you need to re-accumulate search weight. It is recommended to cooperate with marketing activities.
3.Qualification requirements: If you include brand/trademark words, you need to upload an authorization certificate
4. References to popular name change cases
| Original store name | New store name | Revision effect |
|---|---|---|
| Xiaomei clothing store | Xiaomei original design studio | Search volume +35% |
| XX digital accessories | XX Apple Ecological Store | Conversion rate increased by 22% |
5. Expert advice
1. Combined with the recentTaobao new rulesAdjust naming strategy
2. Timely update after name change: product pages, social media, logistics orders and other information
3. Please be careful when changing your name on the eve of Double 12 to avoid affecting event registration.
Through the above structured data and operation guide, merchants can complete the store name change more efficiently. It is recommended to conduct compliance testing through [Seller Center-Physical Examination Center] before changing your name to ensure that you pass the review first time.
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