How to become an IN expert: analysis of hot topics and trends across the Internet
In the era of information explosion, mastering hot topics and trends is the key to becoming an "IN expert" on social platforms. This article will combine the hot content of the entire Internet in the past 10 days to provide you with structured data and practical suggestions to help you quickly increase your influence.
1. Top 5 hot topics on the Internet (last 10 days)
| Ranking | topic | heat index | Main platform |
|---|---|---|---|
| 1 | AI painting tool MidJourney becomes popular | 9.8 | Weibo/Douyin/Bilibili |
| 2 | Preparatory progress for the 2024 Paris Olympics | 9.2 | Twitter/WeChat public account |
| 3 | “Special Forces-style Tourism” Phenomenon | 8.7 | Xiaohongshu/Douyin |
| 4 | "The Wandering Earth 3" official lineup announced | 8.5 | Weibo/Douban |
| 5 | ChatGPT enterprise version released | 8.3 | LinkedIn/Professional Forum |
2. Five core competencies to become an IN expert
1.Hot spot capture capability: Use tools to monitor hot search lists on each platform. It is recommended to check the Baidu Index, Weibo hot searches, Douyin hot lists, etc. at a fixed time every day.
2.Content creation ability: Produce differentiated content based on hot topics. For example, AI painting topics can produce "tool comparison" or "creative tutorials."
3.Platform operation capabilities: Different platforms require different strategies:
| Platform | Content form | Best time to publish |
|---|---|---|
| little red book | Picture and text + label | 19:00-22:00 |
| Douyin | Short video + challenge | 12:00-13:00 |
| Station B | medium to long video | All day weekend |
4.Data analysis capabilities:Regular review of content performance, focusing on:
5.Character creation ability: Establish a distinctive personal label, such as "technology geek" or "travel explorer", and keep the content in vertical fields accounting for more than 60%.
3. Hot content creation formula
adopt"3T principle"Creation:
•Timely(Timeliness): Respond within 24 hours after the hot spot occurs
•Twist(Turning Point): Provide a unique perspective or reverse perspective
•Tutorial(Tutorialization): Turn hot topics into practical guides
Case example:For the hot spot of "Special Forces-style Tourism", you can create: "24 Hours Fun in Beijing: Recommended Special Forces Tourism Route Planning APP"
4. Tool recommendation
| Type | Tool name | Function |
|---|---|---|
| Hot spot monitoring | new list | Cross-platform content analysis |
| content generation | ChatGPT | Copywriting-assisted creation |
| data analysis | Feigua data | Short video platform monitoring |
| Typography design | Canva | Create a poster quickly |
5. Sustainable growth strategy
1. Createcontent library system, categorized to store materials and ideas
2. Participate in official platform activities (such as Douyin Challenge) to obtain traffic support
3. Analyze industry reports every quarter to grasp trend changes
4. Form or join a community of creators to exchange experiences
Through systematic hotspot tracking, professional content production and data-driven operation strategies, anyone can gradually grow into an influential IN expert. Remember, continuity and professionalism are more important than hits, start building your content matrix now!
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